Switzerland's Magic Ski Pass


25 Swiss ski resorts have got together to launch a new lift pass that covers an incredible 1,000km of piste, 14 terrain parks and an Olympic size half pipe. It’s a new way to support smaller resorts and encourage visitors to Switzerland this winter.

Resorts In The Magic Ski Pass

Resorts in the new ski pass are Anzère, Les Bugnenets-Savagnières, Charmey, Châteaux d’Oex, Crans-Montana, Crêts du Puy, Grimentz-Zinal, Glacier 3000, Jaun, La Berra, Les Diablerets, Les Paccots, Les Marécottes, Leysin, Les Mosses, La Lécherette, Mayen de Conthey, Moléson, Ovronnaz, Nax, Rathvel, Schwarzsee, St Luc/Chandolin, Tramelan, Vercorin, Villars-Gryon. Some of the larger better known Swiss resorts like Zermatt and Verbier are not included.

Other countries have tried out similar schemes. In Austria the Kitzbuheler Alpen All Star card is used in 25 ski areas. North America also has the Vail resort Epic pass which opens up 13 ski resorts and the Mountain Collective offers 14 North America resorts. All these passes aim to help all ski resorts to survive and thrive.

These tickets can work out cost effective if you want to visit more than one resort or if you plan to ski extensively over a ski season. A weeks ski pass in Crans Montana for example will cost CHF, the Magic Pass is priced at the full rate of 1299 CHF for adults.

The Saas Fee Approach

Saas Fee ski resort in Switzerland also tried a new approach this season in launching a crowd funding approach. They put ski passes on sale for 222 CHF with the final price dependant on the number of participants. The scheme was seen as highly successful.

The Magic Pass is only available online and tickets will be limited in number. It is also interesting to note that if you pay an additional 200 CHF then you can access an additional resort, Glacier 3000.



By Will Smith